👩🏼💻 What kind of marketing to expect from a real estate agent
What should you as a seller, expect from a listing agent, when marketing your home?
We know that 95% of home buyers are starting their home search online. Which means your first showing is now online! This makes the online impression of your home VITAL when listing.
During the listing presentation ask the agents you’re interviewing about the following items:
1. PROFESSIONAL PHOTOS
Buyers LOVE looking at great pictures of homes, and lots of them. 95% of home searches start online so professional photos will help with a positive first impression, which will help showings get scheduled.
Be sure your agent has partnered with the right professionals to make sure your listing has every advantage over the competition.
2. VIDEO
This could include a property tour, video walkthroughs, video open houses. In 2020 we live in a world where video marketing can make all the difference.
3. SOCIAL MEDIA MARKETING
The best way to see how a realtor markets themself and their properties is to check out their social media platforms. Top real estate agents will have their own business page that is frequently updated with not only listings but also with quality real estate advice.
Platforms to check include:
Facebook
Instagram
Pinterest
Snapchat
Facebook also allows real estate agents to utilize targeted ads that can be demographically targeted to residents in a specific neighborhood who are looking to purchase a home.
4. PRINT MARKETING
The impact of print advertising and traditional real estate marketing strategies may have decreased over the years, but they still can be a good marketing avenue for sellers. This could include sending out postcards to your neighborhood, to let your neighbors know your home is for sale. Chances are, they know someone who wants to move to the neighborhood.
5. DRONE PHOTOGRAPHY
Sometimes properties need more than just interior photos. To show the grandeur of certains homes and the land it sits on. If this fits your home, be sure to hire an agent who offers drone photography to capture your property from above.
6. AGENT TO AGENT NETWORKING
Their marketing plan also should have methods for cultivating interest in your home among other real estate agents, such as those who’ve brought buyers to the table elsewhere in the neighborhood.
Find out if your agent has plans to:
Talk up your listing around the office
Call buyer’s agents to generate some buzz around your home
Send an email to other agents in their network
How to verify all of these things?
Ask to see an example of your the agent’s past marketing materials. Marketing items should feature some of the following:
An eye-catching, professional design
Simple, easy to read fonts
The full address
Basic property details such as number of beds and baths
A few high quality listing photos
Bottom line:
Make sure your home has a presence online and never, ever settle for “posting to the MLS” as your marketing plan.
If an agent can’t tell you what they’re going to do to market your property, then move on to interview other agents. An agent’s marketing plan for your home should provide a clear course of action for how they plan to attract buyers and generate buzz about your listing. And don’t be afraid to ask them how much their marketing budget will be for your home!
📨 Questions about finding an agent? Contact us anytime!