Why pricing matters more than ever

As we’ve seen a decline in buyer demand over the past few months, it’s more important than over to ensure that you’re pricing your property competitively when you’re listing it for sale.

Six to twelve months ago, it was common to test the market and price $10k-$20k over the previous sale in your neighborhood. That’s no longer the case.

𝙏𝙝𝙚 𝙥𝙧𝙞𝙘𝙚 𝙮𝙤𝙪 𝙨𝙚𝙩 𝙛𝙤𝙧 𝙮𝙤𝙪𝙧 𝙝𝙤𝙪𝙨𝙚 𝙨𝙚𝙣𝙙𝙨 𝙖 𝙢𝙚𝙨𝙨𝙖𝙜𝙚 𝙩𝙤 𝙥𝙤𝙩𝙚𝙣𝙩𝙞𝙖𝙡 𝙗𝙪𝙮𝙚𝙧𝙨. If you price it too high, you run the risk of deterring buyers.

When that happens, you may have to lower the price to try to reignite interest in your house when it sits on the market for a while. But be aware that a price drop can be seen as a red flag for some buyers who will wonder what that means about the home or if in fact it’s still overpriced.

There’s one thing we know for sure...

𝘿𝙚𝙢𝙖𝙣𝙙 𝙞𝙨 𝙨𝙩𝙞𝙡𝙡 𝙩𝙝𝙚𝙧𝙚 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙝𝙤𝙢𝙚𝙨 𝙩𝙝𝙖𝙩 𝙖𝙧𝙚 𝙥𝙧𝙞𝙘𝙚𝙙 𝙥𝙧𝙤𝙥𝙚𝙧𝙡𝙮. If you’re thinking about selling we would love to talk to you about how to accurately price your home in today’s market.